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Spam technique - Hidden text

This spam technique is very simple to apply, and very simple to catch by search engines.
A hidden text is simply a piece of text robots could read, but is not visible to the web surfer.
Hidden text could be a pixel by pixel paragraph.
Hidden text could be keywords written in the same color as the background.

Matt Cutts is currently the head of Google's Webspam team: Nearly hidden text

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