A Tale Of Two Studies: Google vs. Bing Click-Through Rate
Did you know that every month, roughly 117 million searches are made for the keyword "google" in Bing? Yeah. Scary.
Now for the highlights: Results from the Google study showed that CTR was 18.2% for a No. 1 rank and 10.05% for a No. 2 rank; results from the Bing study showed that CTR was 9.66% for a No. 1 rank and 5.51% for a No. 2 rank.
Originally published here.
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