The Importance Of Making Your Website Mobile Friendly

Is your website mobile friendly? It needs to be. These days, the way people access information has changed. They may use their laptop or desktop computer at work... and then use their tablet, mobile device, or smart phone on the go. That makes it essential for your web page to be versatile. It should be easily accessible and possible to browse on any and all electronic devices. This is especially important now that Google has sent out a mass email regarding mobile browsing.

Yes, Google has chosen to focus their attention on mobile friendly websites. The Google SERP is now listing mobile compatible websites as "Mobile Friendly." That means website owners need to pay attention and embrace change. Why? Google has gone so far as to send a mass email to website owners with websites not considered "Mobile Friendly." The email states that pages from the website had been tested and had "critical mobile usability errors." It went on to explain that those errors "severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smart phone users."

This email proves that things are changing. Especially when it comes to ranking on the popular search engine. It is no longer enough to focus on page views, SEO techniques, and unique content. These days, being mobile friendly is just as important as any other aspect of your SEO strategy. Especially now that Google has chosen to shift their focus to Mobile Friendly websites. The only solution is to embrace change. If your website is not mobile friendly already, is needs to be moving forward. Not only will this ensure your visibility on Google's SERP page but it will also allow you to effectively build your audience.

It may be tempting to skip out on a mobile website. Unfortunately, this will do more harm than good. Just think about it from a users perspective. Say you are looking for a great restaurant downtown. You pull out your smart phone and do a quick search to find something nearby with a great menu. The search engine results are right there in front of you. There is one site listed with the words "Mobile Friendly" next to it. The reality? You are far more likely to click on that link rather than a link that will take you to a standard (and possibly slow to load) web page. So, it is time to get on board with mobile websites. It is the only way to stay competitive and stand out online.

Begrudging Google? There are a few important reasons behind this shift. Mobile sites are easier to read on the go, faster to load, and to the point. Failure to provide this service to users makes them more likely to look elsewhere. With more and more men and women using their phones and portable devices to surf the net, business owners need to keep up. Failure to do so may result in a loss of web traffic, sales, and online visibility. All from two little words on Google's search engine results page.

It can be tough to stand out online. Don't get left behind by ignoring change. Now is the time to make your website mobile friendly. It is the best and most effective way to improve your page rank, reach as many users as possible, and create a strong online presence.

If you are interested in learning more about mobile friendly websites, or other SEO services, feel free to Contact Us at: 647-477-2992. At CMS Buffet, we understand how to improve the visibility of your online business.

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