Should Your Website Aim To Be a Big Shark In a Small Pond?
There are millions upon millions of websites out there. Some are more popular than others - and some are easier to find than others. When you have a website devoted to your business, company, or product, there is one thing you want: to stand out from the rest. This can often be difficult, especially when you're just getting started. New site owners have plenty to think about from the get go. That includes effective SEO techniques, using the right keywords, and creating compelling content. But what about being a big shark in a small pond?
Yes, you read that right. With so much online competition, it can be challenging to rise above the rest and really establish a name for yourself. Any new website owner needs to work on building an audience and gaining a solid client base. In order to do that, give some thought to that shark in a small pond analogy. There is plenty of competition out there. So, instead of using the most popular keywords and search terms, start smaller. Finding keywords with little search volume is a good place to start. This allows you to climb up the search engine ranks much faster than if you were to use more common or popular keywords. In essence, you are establishing yourself quickly by using keywords strategically. This tactic makes it easier for you to become that big shark in the little pond.
The key is to stand out and find an audience. By using keywords with a lower search volume, your website can improve its visibility faster - making it easier to compete and for others to find you. For example, if you run an air duct cleaning website, consider avoiding keywords like "duct cleaning" or "air duct cleaning." Instead, opt for something like "HVAC duct cleaning" or "clean home air." There are many options. A little research and thought could make all the difference. Bonus: if that keyword happens to become more popular over a period of weeks or months, you will already have created the link between the search term and your brand.
Other effective techniques to compliment this strategy? Make sure all of the content on your website utilizes that low search volume keyword. It should explain that you provide a particular product or service. Say you went with the keyword "HVAC duct cleaning" for instance. You need to ensure that the keyword is in your actual content - and that you explain to readers that your company offers this service to all of your clients and customers.
You will also want to make sure that your website is sticky. That means making the most of all the web traffic you receive. It is all well and good to have people take a look at your site, but you need to translate that into actual sales. Be sure to have contact forms, email addresses, phone numbers, comment sections, or even social media pages. The more ways there are for people to get in touch quickly and easily, the more likely you are to make sales. The stickier, the better!
It's time to be a big shark in a small pond. It may not be the most straightforward SEO technique, but it can be quite effective. When you are able to move up the search engine ranks quickly, you are better able to establish your brand and increase your online visibility. That can lead to additional revenue as well as a more viable business.
If you are interested in finding out more about this strategy or other SEO services, feel free to contact us at: 647-477-2992. At CMS Buffet, we understand how to improve the visibility of your online business.
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